Pharmaceutical companies have cut spending on television advertising by 20 percent over the last five years, according to a Nielsen study. Analysts expect drug advertising to continue to fall as more brand-name drugs face generic competition.

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Mitt Romney and the and #34;super PAC and #34; supporting him vastly outspent Newt Gingrich and his super PAC.

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Germany returns an ancient pre-Islamic sculpture looted during Afghanistan and #39;s civil war, officials say.

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Faith Ladd is drawn to the BP logo mostly because it and #39;s bright, colorful and resembles a flower. So when the spirited 5-year-old and her father were driving to grab some food on Sunday, she spotted the sign and asked if someone designed the logo.

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Private nonresidential construction may pick up this year, as demand grows for new U.S. projects.

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Debates in the United States in response to these disclosures have been how to assign blame or whether consumers can force Apple to be more ethical. This is not enough. The problems are certainly not limited to Apple or Foxconn.

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Fair Trade

Publishers have made more scientific research available to more readers at a lower unit cost than ever before Writing in these pages last week, Dr Mike Taylor used strong language to support his assertion that academic publishers have and #34;drifted out of alignment and #34; with science – language that demands a response. I won and #39;t comment on the multiple references to one significant publisher – which is just …

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The truth is that consumers don and #39;t really have a good option when it comes to buying and #34;ethical and #34; smartphones and tablets. Why is that’ Why is there Fair Trade coffee but no Fair Trade electronics’

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SPANISH artist Jaume Plensa has donated two of his works to Yorkshire Sculpture Park after his first major UK exhibition ended last Sunday.

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There are dozens of scientific and design-based studies that make this point rock solid: the simpler your logo, the easier it is to recall. This, after all, is the sole purpose of your branding for a company.

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