Science trumps sex appeal in selling skincare, Beiersdorf AG (BEI) has found. The maker of Nivea moisturizers has exited makeup to focus on lines including wrinkle treatments and anti-acne products sold in pharmacies, in contrast to competitors such as L’Oreal SA. (OR) Revenue at the Eucerin dermatological brand is rising faster than total sales, while Beiersdorf’s premium brand La Prairie …
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