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[DT]: Peter Bradshaw on the lure of advertising
Mar 11th, 2010

‘I’ve been offered £8k to do a razor advert’ The most wonderful thing has happened. I have been offered a telly advert! I have been asked to appear as part of an ad campaign stretching across TV, radio and the internet. And the marvellous thing is that this is a beauty product: the new Gillette Venus Embrace, the “first five-blade razor for women . . . hugs every curve and even lets you shave …

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  • [DT]: South Africa : Branding that Brings a New Awareness
    Mar 11th, 2010

    Johannesburg — THE culture of gift giving is a universal one and, increasingly, a corporate one. But as mass-produced branded pens, key rings, flash sticks and card holders are all hopelessly 10 minutes ago, companies are having to think laterally about gifts that come bearing their name.

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  • [DT]: Malcolm Levene: Personal Branding From The Inside Out
    Mar 10th, 2010

    Energy level, facial expressions and body language are important forms of communication. When these characteristics are in place, words become secondary. That’s how powerful your Inner Brand can be.

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  • [DT]: Hotel chain starts Christmas ads
    Mar 10th, 2010

    Radio listeners in central Scotland can expect to hear the first Christmas adverts of the year in the next few days.

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  • [DT]: Sculpture centre in bad shape
    Mar 10th, 2010

    A MULTI-million pound arts centre is at risk of never being built unless it raises £450,000 by the end of the month.

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  • [DT]: Frank Williams, Architect of Skyscrapers, Dies at 73
    Mar 8th, 2010

    Mr. Williams was the lead architect or collaborated with other prominent designers on 20 buildings in Manhattan.

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  • [DT]: Mayor calls for action on sex ads
    Mar 8th, 2010

    London mayor Boris Johnson urges shoppers to challenge newsagents who allow adverts for prostitutes in their windows.

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  • [DT]: International Women’s Day Presents The World’s Wost Logos
    Mar 8th, 2010

    International Women’s Day presents the worst logos of all time. Relax, men. You won’t feel a thing. Time to sock it to the men – and other women…

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  • [DT]: Claire Beale On Advertising: It’s time to go easy on the airbrush
    Mar 7th, 2010

    I was having lunch with a creative director who makes ads starring what you might respectfully call a mature actress. “So how much touching up do you do’” I asked, and it occurred to neither of us that the question might have any meaning other than a digital one.

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  • [DT]: Florida Lawmaker Pushes for License Plate Advertising
    Mar 6th, 2010

    A Florida lawmaker is proposing allowing corporate logos on the Sunshine state’s license plates.

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